Herc Rentals
The Most Elite Partnership in Equipment Rental
From zero to #1 broker in under 12 months inside a closed, invitation-only network.
- Onboarded via Transportation Insight corporate referral—trust from day one
- Elite access to After-Hours, ProSolutions, Hurricane Dispatch—only 3-4 brokers nationally
- Selected as 1 of 2 brokers for $50M Managed Transportation RFP
- Capture $50M local haul management contract (in final presentation stage)
- Harvest H&E acquisition tailwind: +160 branches, ~40% more freight volume
- Scale AVRL automation to 35%+ for margin expansion without headcount
"Core is moving from transactional brokerage into embedded operations. The $50M local haul RFP is the proof point—Herc wants Core to run their freight, not just move it."
How It Unfolded
Core entered Herc in 2025 and rapidly became the #1 broker by volume inside a closed, performance-ranked network. Beyond bid boards, Core earned access to high-yield channels (After-Hours / ProSolutions) and a rare emergency pathway (Hurricane Dispatch). Herc’s request for a Managed Transportation solution on a $50M+ local-haul program is a trust signal: Core is moving from transactional brokerage into embedded operations.
The $50MM Opportunity
Core is one of only 2 brokerages invited to present on managing Herc's entire local haul operation—a $50MM annual program. This represents the transition from transactional brokerage to embedded operations partner.
"Core went from new vendor to our largest broker by volume faster than anyone we've seen. When hurricanes hit, they're one of the first calls we make—no bid board, just execution. Now we're trusting them to build our managed transportation solution. That says everything."
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