Why this is not commodity brokerage. Equipment rental logistics is inherently cyclical—every piece returns, gets serviced, and redeploys. We're embedded in every stage of that loop.
Each segment of the flywheel represents a different freight trigger in the equipment rental lifecycle. Click any segment to see what triggers freight, why it repeats, and why Core wins.
Equipment rental is cyclical by nature. Every piece returns, gets serviced, and redeploys. We're embedded in the loop—not competing for one-off loads.
Jobsites can't wait. A crane needed tomorrow commands premium rates. We deliver when others can't—and that reliability is worth paying for.
Branch managers remember who saved their ass. One emergency response = years of repeat business. We're not a vendor—we're a partner.
How we expand share inside every account using this flywheel.